Reference
App Store price points and equalization, explained
You cannot charge ₺149.37 on the Turkish App Store. Every storefront has a fixed menu of allowed prices, and understanding that menu is most of understanding App Store pricing.
What a price point is
A price point is one allowed price in one storefront: US$4.99 in the United States, €4.99 in Germany, ₺149.99 in Türkiye. Apple publishes the list per storefront (pricing and availability overview). Since Apple expanded the system there are several hundred points per storefront, from the equivalent of about US$0.29 upward; the very highest are available on request. Apps, in-app purchases and subscriptions each have their own price-point lists, fetched per product through the API (app price points).
Price points are tax-inclusive where the storefront displays tax-inclusive prices — so a point in Germany already contains VAT, and your proceeds on it differ from your proceeds on the 'same' point in the US.
What equalization is
Pick a price in your base storefront (set a base storefront) and Apple will compute an equalized price for every other storefront: the base price converted at Apple's rate, adjusted for local taxes, and rounded to that storefront's nearest price point. The API exposes this directly — each price point has an equalizations relationship that lists the matching point in every other storefront. Apple periodically updates equalized prices when exchange rates or taxes move; manual prices are left alone.
Snapping: from a computed price to a real one
If you apply your own percentage to a base price — say 60 % of €4.99 for Poland — you get a number (about 12.80 zł at some exchange rate) that is almost never an exact price point. It has to be snapped to the nearest point the Polish storefront offers. Two details matter:
- Snap in local currency, not in the base currency — the gaps between points are not uniform, and they differ between storefronts.
- Show the snapped price before submitting. A row that moved from 12.80 zł to 12.99 zł is fine; a row that moved from 0.30 to 0.99 in a storefront with coarse points near zero is something you want to see.
RepriceCat fetches the price-point table for each storefront and product, snaps every computed price to the nearest valid point and flags the row in the review table when the snapped price differs from the computed one. What you confirm is exactly what is submitted.
Worked example
| Storefront | Tier | Computed | Nearest price point | Flag |
|---|---|---|---|---|
| United States (base) | 100 % | $4.99 | $4.99 | |
| Germany | 100 % | €4.99 (equalized) | €4.99 | |
| Poland | 60 % | ≈ 12.80 zł | 12.99 zł | snapped |
| Türkiye | 37.5 % | ≈ ₺75 | ₺79.99 | snapped |
| India | 37.5 % | ≈ ₹160 | ₹159 | snapped |
Exchange rates and Apple's price-point lists both change, so treat the numbers as illustrative — the mechanism is what matters.
Frequently asked
Why can't I set an arbitrary price on the App Store?
Apple only accepts prices from its per-storefront list of price points. The list is long (hundreds of values per storefront) but fixed, and different for apps, in-app purchases and subscriptions.
What is the difference between an equalized and a manual price?
An equalized price is derived by Apple from your base price and updated by Apple when rates or taxes move. A manual price is one you set for that storefront; Apple leaves it alone until you change it.
Do price points include VAT?
In storefronts where the App Store shows tax-inclusive prices, yes — the price point is what the customer pays, and your proceeds are calculated after tax.
Try it
Reprice every territory from one base price
Tiers, price-point snapping, one review table, one confirmation — through the App Store Connect API. First month free, then $1 per app per month.