Guides
App Store pricing, explained
How App Store Connect pricing actually works — price points, equalization, regional tiers, scheduling and the API — written for developers who want to reprice every territory without guessing.
How-to
How to change an App Store price in every country at once
Three ways to reprice an iOS app, in-app purchase or subscription across all 175 App Store storefronts: App Store Connect by hand, the API, or a tool like RepriceCat.
Read the guideHow to schedule App Store price changes for apps, IAPs and subscriptions
Schedule a price change on the App Store for a launch, a sale or a subscription increase — what App Store Connect allows, Apple's rules on subscription price increases, and how to keep a record.
Read the guideCreating an App Store Connect API key for pricing
Step-by-step: create a team API key in App Store Connect with the right role to manage pricing, find the Issuer ID and Key ID, store the .p8 safely and revoke it when you are done.
Read the guidePricing strategy
Regional pricing tiers for the App Store: how to build a ladder
How to group App Store territories into pricing tiers, what percentages to use, and how the Big Mac index, Netflix and Spotify price the world relative to the US.
Read the guidePurchasing power parity pricing for iOS apps
What PPP pricing means for an App Store app, when it helps and when it hurts, how Apple's own per-country pricing fits in, and a simple way to run a PPP strategy across 175 storefronts.
Read the guideReady to reprice the world?
Everything in these guides, as a product: tiers, price-point snapping, one review, one confirmation. First month free.